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How To Do POCT Product Marketing and Promotion?

2020/11/3 16:35:00 Views£º553

In this epidemic, the detection of new coronary pneumonia is an issue of great concern to everyone. Everyone hopes that there are new and rapid detection methods that can be used at the grassroots level, and medical institutions that do not require such high conditions can also be carried out. The historical struggle between nucleic acid and colloidal gold has begun again!

 

The prevention and control of the epidemic now requires a rapid detection method suitable for the grassroots. However, whether this rapid detection method is based on colloidal gold IgG/IgM or a fully automated molecular diagnostic product based on PCR technology is divided.

 

In fact, whether it is IgG/IgM based on colloidal gold or fully automated molecular diagnostic products based on PCR technology, it belongs to the field of POCT (Point of Care Test).

 

The picture below is a picture frequently cited by the columnist Tang Bohu Huhu of Medical Observation in the series of articles on the POCT International Journey.

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According to different detection applications, POCT can be divided into many aspects such as blood sugar, infectious diseases, heart markers, blood cells, blood coagulation, drug abuse, early pregnancy, blood gas electrolytes and so on.

 

Based on the IVD products of the central laboratory, no matter how it changes, I always feel a little bit boring (boring). Different POCT products may be very different in terms of marketing strategies, channels, and end users.

 

Single blood glucose monitoring is divided into the in-hospital market and the out-of-hospital market. Although the domestic blood glucose monitoring leader occupies more than 50% of the market share in the out-of-hospital OTC market, the in-hospital market is basically occupied by giants such as Roche;

 

Blood gas analysis may be mainly in ICU, emergency department;

 

Cardiac markers may be used in cardiology, ICU, emergency department; POC coagulation only measures PT/INR, which is mainly used for warfarin medication monitoring;

 

Drug abuse is mainly in public security, military, prisons, drug rehabilitation centers, immigration, factories and mines.

 

Moreover, many POCT products are not only for clinical departments, but also for clinical laboratories, which is especially obvious in the domestic market.

 

Like POCT products, she may like her diversity and uncertainty. Just like the sentence in the movie "Forrest Gump": Life is like a box of chocolate, you never know what you are going to get.


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