November 28, medical apparatus and instruments B2B platform Baden medical announced to get 65 million yuan of A round of financing. Investors including central funds, rich east sea and the capital. In June 2015, Baden medical won A share investment and Shenzhen Pengui 30 million yuan of investment group co., LTD., the Pre - A round of funding; Previously, Baden medical also received Jingkui angel investment of capital.

Baden medical is a B2B platform of medical equipment that established in Nanjing, the company was founded in 2010. Baden medical mainly through to the upstream of purchasing medical equipment manufacturers, service downstream medical equipment dealers and part of the small and medium-sized private medical institutions.

In 2014, after the ERP customer database analysis, found that Baden medical class customer accounted for more and more high, so it strengthens the study of medical apparatus and instruments of circulation industry, spent six months of medical circulation industry (do deep mining, slowly, so the company will be mainly focused on the flow field of medical equipment, gradually formed a today the proprietary as the core, severe vertical new channels and circulation mode of medical equipment.

Although domestic medical device manufacturers by the policy to encourage and support, there is a huge bottleneck in industry, namely channel super fragmented, this not only restrict the development of domestic medical apparatus and instruments, as well as the terminal medical institutions purchasing of medical equipment procurement brings a lot of trouble.

For manufacturers, the vast China, do direct selling can be difficult to achieve; And because the industry has nearly 18 m medical equipment dealers, these small and medium sized medical equipment distributor has the advantages of localization and local medical institutions often have deep contact for a long time, become an important force to be reckoned with. Factory if you want to achieve real nationwide sales network, need to find thousands of agents, and the "find, cooperation and management" agent process is often more difficult. So only a small number of large medical equipment brands have the ability to establish a national sales channels.

Currently, Baden medical has integrated the nearly 5 m dealer, the dealer basic can complete coverage of major regional hospital in China. With this platform, Baden can help medical equipment manufacturers to touch products nationwide, and sales, to make medical device manufacturers can concentrate more on research and development and production, solve the trouble back at home of its market sales.