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O2O went cold and B2B turns to hot

2017/1/4 11:37:25¡¡Views£º794

The statistics presented that the VC/PE financing scale in internet industry for the second quarter of 2015 was $3.789 billion reduced 50.36% on link relative ratio with 222 quantity of financing cases fell 10.84%, however the completed situation on the third quarter was worse than above which means O2O` s severe winter is coming.


The current O2O seems like a commercial revelry only made for investors deliberately: O2O platform spent a huge sum to bribe a group of people who just care about how much subsidies that you paid, and exaggerated market scale to arbitrage from investor then completing a so called Closed-loop. In this case, without any promotion in product quality, service level and operating efficiency, the platform disabled to turn losses into gains only depending investors capital injection, such Closed-loop is very flimsy and will hard to turnover even close down once its met financial instability and the invested money will go down the drain.


Comparing with O2O` s withering, B2B with bigger volume and more stable operating absorbed more sight. According to 2014 statistics, China E-commerce B2B market trading volume reached to £¤88,000 billion increasing 23.6% and will achieve to £¤152,000 billion in 2016 increasing 32.8%.


Such high speed growth is rare in China with slow economic status which indicates that China` s B2B E-commerce field might face a new turn of eruptive period. Since the E-commerce level still keeps in a low phase which cannot meet market demand. Using the platform to increase the information transparency to shorten the trading chain then to satisfy multiple demand for proper product on the platform from different customers and to promote the deal` s done finally ending enterprises can buy cheaper product as manufacturers will gain more sales volume and profits, which is B2B` s direct efficiency.


In the couple of years, B2B is transiting from integrative platform to heavy vertical transition, for example the hottest “ZHANGANG.COM (steel searching), “ZHANSULIAO.COM” (plastic searching), prosperity of heavy vertical E-commerce platform, and also it develops to ecologicalization. Simultaneously, B2B focuses on logistics, warehouse management, reprocessing and supply chain finance utilizing the platform power to integrate the upper and lower stream for assisting complete E-commerce solution and practical operating to enterprises. In addition, with the growing up of B2B, SaaS enterprise service industry will confront unprecedented opportunities. The enterprises need B2B to assist Business Process Reengineering and Supply Chain Reconfiguration which is SaaS` s strong point.

 

In conclusion, B2B E-commerce will keep 10 years popularity even longer possessing widely imaginary space, and in the basic of that it is necessary to catch up the opportunity making best use of advantages and bypassing the disadvantages, we believe a new legend will be born in this field.