The average annual growth rate from 2010 to 2020 is 0.53%, which is 0.04 percentage points lower than the 0.57% in 2000-2010. The population has grown at a low rate in the past 10 years. It took 12 years for China’s population to grow from 800 million to 1 billion; it took 14 years to go from 1 billion to 1.2 billion; and it took 24 years to go from 1.2 billion to 1.4 billion.

1.The aging of the population is deepening, and the number of disabled elderly people is increasing

From the perspective of age composition. According to census data, the age composition of the national population is as follows:

The population of 0-14 years old is 253,383,938 people, accounting for 17.95%;

The population aged 15-59 is 894,376,020, accounting for 63.35%;

There are 264,018,766 people aged 60 and above, accounting for 18.70%, of which 190,635,280 people aged 65 and above, accounting for 13.50%.

2.Different regions and different age groups have different medical needs in the proportion of men and women

From the perspective of gender composition, the male population is 723,339,956, and the female population is 688,438,768. The difference is 34,901,188. In 2020, the gender ratio is 105.07, and there are 34.9 million more males than females.

3. The shrinking family size and low fertility rate are expected to promote Internet medical care, high-quality and personalized health needs

The average population of each family household is 2.62 persons, 0.48 persons less than the 3.10 persons in 2010, and the size of family households continues to shrink. In terms of education, the number of people with university education has increased, and there are 15,467 people with university education for every 100,000 people, and the quality of the population has continued to improve. In addition, the urban population is 901.99 million, accounting for 63.89%. Several factors such as industrialization, urbanization/urbanization, small families, and high education are all contributing to the promotion of Internet-based healthcare and high-quality, high-level education for the healthcare industry. Growing demand for personalized health.

In addition to the above points, the declining fertility rate will increase the demand for high-quality services in the maternal and infant market. The low fertility rate means that the number of direct users in the maternal and infant health industry is declining, but at the same time, affected by consumption upgrades and changes in parenting concepts, more and more women and families are willing to invest more energy and money in parenting. The demand for high-quality maternity and childbirth services is also increasing. In the future, those who choose to have children will mostly be families with strong willingness to give birth or low economic pressure. In this market situation, companies should focus on shifting from the number of users to service quality, and at the same time provide services in accordance with the actual needs of consumers, which will also help the healthy development of the maternal and infant industry.